13 Jul Amazing short video promoting travel to overcome bias
I stumbled on this article last night that I just adore – Danish travel site Monmondo created an advertising campaign that took DNA from 69 people and interviewed them about their beliefs about their heritage. The cool thing about DNA testing, of course, is that it gives you definitive answers about the origins of your family and where your stock is geographically from.
The videos are just a few minutes but they tell amazing, eye-opening stories about how people’s perceptions and beliefs can be so misguided and how we’re all so globally connected. It’s really pretty emotional and fun at the same time.
So, take a minute and check out this viral video to see how people got the shock of their lives when they learned about their real heritage — and it encouraged them to travel more (the goal, of course, of Monmondo!).